Adwords

Pay-Per-Click - aka - Adwords
If you've talked to a business owner about PPC you've likely heard a very wide array of opinions about the programs. Also known as guaranteed inclusion programs, Pay-Per-Click is one of the few ways that you know you can can get your business at the top of the search engines - as long as you're willing to pay.

Google, Yahoo, Bing and just about every social media site offers you ways to get exposure and "clicks" to your site using a paid inclusion or ad bidding program.

Pay-Per-Click is basically a giant online auction.  The highest bidder gets the highest results on the search page. Another way to say it is; whoever is willing to pay the most for a particular search term or phrase gets the highest and most prominent placement on the search page.  In most search engines, the PPC ads are displayed on the right hand side of the page and the most expensive ads are at the top, above the the organic listings.

We get this question a lot: "Should we do Pay-Per-Click or SEO?" Of course, the answer is "both" if you can. When it comes to making a choice between the two, here is what we suggest: SEO is usually going to provide the most "bang for your buck" in the long run because your site will naturally rise to the top of the list.  Furthermore, statistics indicate that 75% or more of all searchers prefer to "click" in the organic results  (organic search results are shown in the main window) rather then PPC.  However, we've noticed over the years that a well run PPC campaign can definitely improve site traffic - even at a fairly low monthly budget. Overview

We are able to run and manage your PPC campaign with success and accuracy so that you are able to get the most advertising possible for your dollar.   We:

Develop targeted campaigns to geo-specific areas.

Set up ads to be displayed at specific times of the day and week, when your audience will be doing the most searches.

Run keyword analysis in order to know what the best targeted keywords and key phrases are.

Coincide your Pay Per Click campaigns with SEO campaigns to target specific pages, promotions, blogs or separate landing pages.

Run your ads on content networks so that people who are searching for other similar items will see your ad displayed.