Welcome to the ever-expanding universe of web design and development

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Web Design and Development

Hopefully we'll have an opportunity to work with you as a new client. If so, here is the short version of what you can expect: The first thing we would need to do is establish what you goals and needs are for your website: what you want it to accomplish. Whether it is simply an informational site, a landing page, and online store (e-commerce), a blog or something in between - we start here.

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We build attractive websites and web design.

It's your 24/7/365 storefront - it really should look good! Your website is, more often than not, the first impression your potential clients have of your business. In fact, if your site is getting proper exposure, most of the people who visit your website have yet to meet you and know very little about your business. This is why your website must look great! Your website should paint you in the best light possible so that your website visitors quickly recognize your business as professional and respectable.

Web Design is at the heart of Barta Media Group

It's pretty much a fact: in today's connected world, every business that wants to stay in business must have a website - and a attractive, easy-to-navigate one at that. This is something you probably already know, or you wouldn't be reading this. Contact us to start the process!

Responsive Web Design

There was a time not too long ago that all you needed on the Internet to make your business' presence known was a website. A website helped to spread awareness about your company and increase your customer base by reaching those that otherwise would never have found you. Then competitors discovered the power of the Internet as well, and so tactics needed to change. Companies began adding SEO to their content and making their websites more consumer-friendly in order to maintain their customer base and attract others away from the competition.

Now we have entered an age where none of that is enough, and responsive web design is needed as a result of changing technology and consumer habits.

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What is responsive web design?

Simply put, a responsive website is a website that displays properly across all types of devices used to browse the Internet, and all browsers and operating platforms.

No longer do consumers simply use a PC to view a website. Now they also use tablets, smart phones, and other devices, with a multitude of apps and Internet browsers providing access to the Web. That means that even though your website may display properly on a PC, without responsive web design, it may look terrible on a mobile device.

Being aware of this is extremely important, because recent statistics show that nearly 75% of all mobile phone users in the United States use a smart-phone, and of that amount, nearly 60% use it to browse the Internet to find businesses and other establishments.

Subsequently, if your website isn't designed to appear and function properly on a mobile device, potential customers may not find you and will choose your competitors instead.

Changing consumer habits

The majority of consumers today don't want to sit at home at their desktop computer and casually browse through a website they found after sifting through pages of Internet search results. They want information fast, and if it isn't readily available, they will move on to a source that does provide the information they seek in a timely manner.

A responsive website is designed to offer consumers exactly that: a rich, rewarding user experience that provides them with essential information. Additionally, a mobile website offers consumers other features that further improve their experience, from better speed and efficiency, and the ability to contact a business or display directions simply with the touch of a finger to the screen.

While the main focus of a responsive website is typically on mobile devices, it actually encompasses much more. Your website may be viewed on a Mac or PC, iPhone or Android phone, iPad or Android tablet, and a multitude of browsers, including Firefox, Chrome, Internet Explorer, Safari, and others.

When your website has been designed with responsive web design in mind, it will appear properly and fully functional on all of the above, ensuring that consumers can find you no matter what device they may be using.


Online Store

Consider this: you have a product. You have a store. Would you prefer your store (i.e. products) to be available to a select few who happen to drive by or live in the neighborhood, OR would you prefer to have the ability to sell to the entire planet? It should be a pretty easy decision.

E-Commerce Online Stores have come a long way. So has the ability and cost effectiveness to develop a custom online store to sell to the world. At Barta Media Group we offer the affordable development of e-commerce stores that allow you to compete with even the biggest retailers.

Whether you are starting a new business or finally taking the plunge, we at Barta Media Group will make the process easy and lucrative. Not only will we design a custom store that is cohesive and seamless with your brand and products, we will make it easy for you to update your own products and categories while still keeping up with your "offline" business.

Features Galore

Here is a small list of the features our shopping carts have to offer. For a full list of features contact us and we will be happy to discuss how we can help.

  • Custom online stores and ecommerce solutions
  • existing online store migration
  • Customized categories and product listings
  • Custom shipping settings so the customer can figure shipping costs
  • Feed generators to major online stores
  • Email-a-friend referral system
  • Automated confirmation and follow-up emails
  • Authorize, capture, and refund from the Store Manager
  • Coupon, gift certificates, and easy promotion generators
  • Customer specific discounts, shipping, and payment options
  • Comprehensive Customer Relationship Manager (CDM) to keep track of orders, returns, and conversations
  • Customized invoices, packing slips, tax tables, and more
  • QuickBooks integration
  • Easy analytics and report generation
  • Inventory control and low stock notifications
  • Orders can be sent directly to your phone
  • Product image galleries with multiple views
  • ...and much more!

Did we say "Custom"?

One of the advantages to having Barta Media Group develop your online store is that you can get a custom designed store at a rate you can afford. Because we are not building and coding your shopping cart "engine" from the ground up (we don't know if anyone does anymore) we are able to utilize tools that are already developed (the cart engine) and integrate them into a design that is customized just the way you want it. It's a real life-saver for someone who needs to get an online store started but doesn't have tens of thousands of dollars to make it happen!

Market it

Marketing your online store is one of our specialties. Just like you figure marketing into the budget of a brick-and-mortar store, you should figure marketing costs into the budget of your online store. While ecommerce can be one of the most cost effective ways to sell your product, it can also go flat if you don't plan to do what it takes to get the word out and give it proper market exposure.

NO WORRIES - that's what we do! We wouldn't dream of leaving you out in the cold after you have your fancy new store. We can help you sell your products online as well. We can take your online store from being a small "mom and pop" store to finding buyers around the world. Just give us try!


Content Management Systems

A content management system is the "back end" or "admin" portal to your website that allows you to login and update certain areas of content in your site. A CMS can be customized so that you are able to update some or all your website content, pictures, videos and more.

A CMS website is built differently than a static website in that it is built with a database that populates the site. The user is actually logging in to an easy to use database portal and updating the database. The content that is inputted into the database then populates the public portion of the website. Editing is as easy as working on a Word document.

CMS Basics

Here are some of the basic things to know about our custom content management systems:

  • A good CMS is easy to login & edit; like working on a Word document
  • A well written CMS will keep your website search engine friendly by using clean, lightweight code
  • By utilizing a CMS you are able to delegate your web updating to anyone in your company, quickly and easily
  • Custom shipping settings so the customer can figure shipping costs
  • If you make changes to your website content once a month or more you are a perfect candidate for a CMS. It will be much more cost effective in the long run
  • We are also able to build a custom website using some of the popular CMS websites that are already available such as Wordpress or Blogger
  • All of our online stores are complete content management systems as well. You are able to login and make changes to virtually anything on the site including products, categories, descriptions, costs and more

Do I need a CMS?

Search engines are now placing a higher value on current, up-to-the-minute information in their searches. Keeping your site's information fresh and current by using a content management system can be invaluable to your business.

Many of our clients do not wish to use a CMS because they would rather we take care of their updates, which we are happy to do quickly and affordably. We have several packages that include monthly maintenance at a reasonable price. This keeps you focused more on your business.

However, if the changes are frequent and substantial, a CMS can be the best and most cost effective option for many. At Barta Media Group we are happy to build and customize the solution that is best for our clients for building their business.


Blogs

You don't have to be a Pulitzer worthy writer to have a successful blog; thank goodness. A blog is an excellent way to develop a following online. If you are willing to write on a regular basis about your business and experiences, you will begin to establish yourself as an expert in your field. Your followers will have the ability to learn from you (as the expert) and also link to your site and easily share your words with the world (Digg, Tweet, etc.). This is good. Many people are afraid to talk too much about their services and techniques for fear of giving away "secrets" about their business. Trust us, there are no more secrets. With the ability to easily search millions of web pages, blogs, forums and the like, you are able to find out anything want to know if you look hard enough. So why not use the opportunity to promote yourself or business as an expert that people can come to for advice on your subject? There are numerous ways that it will pay off.

CMS Basics

It's a nice little cycle that blogs have created: I post valuable information to the world and, in turn, become viewed as someone who might actually know what he's talking about!

Give your readers, and potential readers, something worth reading. Write something of value that they can use in their lives or businesses. What you'll find is that one of the best ways to promote your products and services is to prove to the world that you actually care about helping them. It may sound easier to just "sell" something whenever you get the chance, however, people don't like to be "sold" to. They appreciate someone who is willing to give a little extra even if they don't get a return right away.

Bloggers for hire?

Many companies are now hiring writers to blog regularly for their company blog. There are even ads on Ebay and Craigslist for such services. Does $1600 per blog sound expensive to you? It does to us too. BUT, many corporations are seeing the value in fresh and updated content regarding their industry.

Ask yourself: 'What's it worth to my business for my readers to view ME as the expert in my field?"

Custom Blogs

We are able to help you with your blogs. Here are a few ways:

  • Either by writing custom code for a blog or by using a popular platform such as Wordpress, we can build the perfect blog for you
  • We can incorporate your blog content into your actual website so that users have a cohesive transition between the two
  • We also offer blog integration into your other online profiles such as Twitter, LinkedIn, Facebook, etc
  • Certain contract packages offer blog posting and writing services so that you are able to focus on your business

Daily or even weekly blogging is not for everyone

However, for many businesses is can be an invaluable resource in educating and informing your clients and potential clients of your expertise. The exposure of your services will usually come as a by-product.

What more can Barta Media Group do for you?

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Hire us!

We would love to work with you.
Barta Media Group is here to help you on your journey through the exciting electronscape of the World Wide Web.

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