A blog is an excellent way for people and companies to develop a following online. Those who are willing to create content on a regular basis will be established as an industry expert.
One of the best ways to promote your products and services is to prove to the world you actually care about helping them. It may sound easier to just "sell" something whenever you get the chance. However, people don't like to be "sold" to. They appreciate someone who is willing to give a little extra even if they don't get a return right away. Give your readers something worth reading. Write something of value that they can use in their lives or businesses.
Establishing your business as an authority creates trust in your brand. This translates to more people buying and recommending your product.