Case Study
Charleston Medical Spa
Overview
This case study examines the digital marketing strategy implemented by Barta Media Group for Charleston Medical Spa from October 2024 through February 2025. Through targeted campaigns, website optimization, and strategic content development, Barta Media Group achieved substantial growth in both website traffic and online revenue for the medical spa.
Client Background
Charleston Medical Spa offers a variety of aesthetic treatments including injectables, laser treatments, microneedling, hair restoration, and a variety of other spa services. Prior to engaging Barta Media Group, the spa was experiencing moderate online engagement but sought to increase their digital presence and convert more website visitors into paying customers.
Challenges
- Increasing website traffic from high-value sources
- Improving conversion rates
- Boosting online appointment bookings
- Growing online revenue from digital channels
- Enhancing visibility for key treatment offerings
Solutions
Barta Media Group implemented a comprehensive digital marketing strategy including:
- Website Optimization: Restructuring of key pages and adding conversion-focused elements
- Content Strategy: Creating targeted landing pages for high-value treatments
- Google Ads Campaigns: Launching laser treatment and injectable-specific paid search campaigns
- Social Media Marketing: Launching ads on Facebook and Instagram to increase brand exposure and referral traffic.
Results
Website Traffic Growth
| Metric | Oct 2023 – Feb 2024 | Oct 2024 – Feb 2025 | Increase |
|---|---|---|---|
| Total Views | 76.5K | 84.3K | +10.2% (26% YoY) |
| Unique Visitors | 22.4K | 26.5K | +18.3% (23% YoY) |
Traffic Source Optimization
| Referrer | 2023 – 2024 | 2024 – 2025 | Change |
|---|---|---|---|
| Search Engines | 16,869 | 11,152 | More diversified traffic sources |
| 201 | 4,595 | +2,186% | |
| Linktr.ee | 1,064 | 499 | Strategy shift |
| 213 | 81 | Focus on conversion quality |
Online Revenue Growth
| Period | Gross Sales | Year-over-Year Increase |
|---|---|---|
| Q4 2024 | $82,162.35 | +36% |
| Jan-Feb 2025 | $13,796.55 | +96% |
Strategy Effectiveness
- Specialized Treatment Focus: Pages for specific treatments like Botox (2,479 views) and HydraFacial (1,747 views) showed strong performance, demonstrating successful niche targeting.
- Revenue Spike Performance: The January/February 2025 revenue shows a spike of 96% compared to January/February 2024, with particularly strong daily performance peaks throughout January.
- Shopping Experience Improvement: Cart page views (2,587) indicate strong customer intent to purchase, with the “Book Now” page receiving 6,355 views.
- Conversion Optimization: While traffic grew by 10.2%, revenue grew by significantly more (36% in Q4 2024 & 96% between Jan and Feb 2025 compared to the previous year), indicating improved conversion rates.
Strategic Insights
- Facebook Marketing Success: The dramatic increase in Facebook referrals (from 201 to 4,595) suggests highly effective social media campaign optimization.
- Seasonal Strategy: December 2024 showed the highest traffic with a corresponding spike in revenue, indicating successful holiday season marketing.
- PPC Effectiveness: “Laser Treatments PPC” (2,752 views) demonstrates successful paid search campaigns.
Conclusion
Barta Media Group’s comprehensive digital marketing strategy for Charleston Medical Spa delivered exceptional results across all key metrics. The transformation resulted in:
- 26% year-over-year increase in website views
- 23% increase in unique visitors
- Year-over-year online revenue growth of 36% in Q4 2024 & 96% between Jan and Feb 2025
- Dramatic improvements in social media referrals
- Stronger conversion rates from visitors to customers
This case study demonstrates Barta Media Group’s expertise in creating data-driven marketing strategies that generate measurable business growth for medical aesthetics clients.
To learn how Barta Media Group can help your medical aesthetics practice grow, contact us today by filling out the form below or call us at 678.464.5785!