Internet Marketing for Attorneys
Representing your law firm online in a professional and effective way should be a top priority for any lawyer. With a variety of services to help improve your firm’s online visibility, Barta Media Group can take your attorney internet marketing campaigns to the next level.
Whether it’s getting more traffic to your website from Google search, upping your social media game, or shooting a promotional video, we have the team, resources, and skills to help your law practice grow.
Search Engine Optimization (SEO)
Making sure your website is search engine friendly is the number one thing anyone with a website needs to do when it comes to internet marketing. But not many people, especially lawyers, have the time to keep up with the latest techniques and perform the regular duties of a good search engine marketer. Having a team of attorney marketing experts dedicated to maintaining and improving your website’s performance on search engines is the best way to compete for those coveted first page rankings.
- Keyword Research: Researching relevant keywords to determine search volume, competitiveness, and usefulness to your website.
- On-Page Optimization: Optimizing page content and meta tags for target keywords and fast load speeds.
- Optimization for Mobile Devices: Ensuring that your website provides a great user experience on smartphones and tablets.
- Content Creation: Writing blog posts and landing pages that attract attention, focus on target keywords, and earn backlinks.
- Site Security: Implementing security measures such as HTTPS to show search engines your site can be trusted and is safe from hacks.
With our team of SEO experts working to make your website as search engine friendly as possible, you’re bound to receive more and higher-quality traffic.
Advertising your services on Google via Google Ads (formerly known as AdWords) is one of the best and fastest ways to market yourself online. This pay-per-click advertising method allows your website to appear at the top of the search results page for specific keywords.
Our marketing team can develop a finely-tuned Google Ads strategy to make sure you get the most out of your campaign. This includes:
- Performing keyword research to find key terms that work within your budget and are relevant to your services.
- Setting spending limits so that your campaign is always working for you.
- Scheduling ads to run at the right times so that you’re reaching your target audience.
- Running ads in the locations where your customers live.
- Creating custom landing pages to make your campaigns more targeted and increase their chances of earning conversions.
By having our team develop a fine-tuned Google Ads campaign for your law firm, you’ll receive instant hits to your site from searches on Google.
Social Media Marketing
The prevalence of social media has gotten to the point where no law firm should be without a Facebook Business page. Having us professionally design and maintain your firm’s Facebook page will improve your online social proof. We’ll keep your social profiles active by making regular postings and alerting you of any comments or questions you receive. With us at the helm, you’ll be able to stay on top of your social media game.
We can also use Facebook and other social media platforms to run ads that will appear directly on people’s news feeds. This form of online marketing allows you to target ads based on the expressed interests, age, location, and other key demographics of users. The power and cost-effectiveness of these platforms make them some of the best places to promote your law firm, and we can help you do it with ease.
Video as a marketing tool is one of the best ways to communicate your message to an online audience. If you haven’t noticed, video is where online content and internet marketing is heading. Facebook, Instagram, Snapchat, and YouTube are among the most visited and used platforms on the web, and that has a lot to do with their catering to video content.
As online content consumption progressively moves towards video, it will become more important for online content producers to do it well. Most people aren’t going to sit through a video with bad audio and standard definition quality. In short, your videos need to be as professional as the way you do business.
So whether you’re looking to create an explainer video summarizing your firm’s legal services, a testimonial of a happy client, or a video series that can be shared on social media, our team can help you produce high-quality videos for all your video marketing needs.
Start Marketing Your Law Firm Like a Professional
With our wide range of attorney internet marketing services and expert team at your disposal, your law firm will have every tool it needs to effectively promote itself online. So contact us today and schedule an appointment to learn how Barta Media Group can improve your firm’s online visibility and help your business grow.