All Turf Lawn Care
Overview
All Turf Lawn Care is a full-service lawn care company owned and operated by father and son, Gary Wilson Sr. and Gary Wilson Jr. They have been serving residential neighborhoods across the Atlanta Metro and surrounding counties since 2005. All Turf came to Barta Media Group needing a new website since their current one was several years old and needed a lot of updates. The site had also become overloaded with plugins which were negatively impacting the load speed and security. So, we built them a brand new site that improved performance, functionality, and design.
Design
All Turf’s new website features plenty of motion graphics, fun icons, and imagery to enhance the site’s visual quality. Since every visitor that lands on All Turf’s site is looking to improve the health of their lawn, we made sure every aspect of the design worked together to drive home the message: All Turf can give you the lawn of your dreams!
To achieve this, we included before and after sliders showing actual customer lawns, used lots of imagery depicting family spending time in their lusciously green backyards, and a video showing the All Turf team hard at work.
Navigation Improvements
Header Navigation Before & After
The header navigation used on All Turf’s old site was very busy, which made it difficult for customers to find information. The navigation layout also caused it to take up more space on the page than necessary. So, we completely redesigned the header navigation to make navigating more accessible and reduce the on-page real estate it occupied. We also turned the Service dropdown menu into a mega menu to make it easier for visitors to see all that All Turf offers.
Footer Navigation Before & After
The footer navigation was also completely redesigned to reduce space while offering even more navigation options.
Lawn Care Program Page
One of the most important pages on All Turf’s website is the Lawn Care Program page. This page gives a full breakdown of All Turf’s monthly lawn care package, which is their biggest money-maker. The page shows all the services included in the program, their simple signup process, before and after sliders, a section explaining why All Turf’s program is the best, and a contact form to receive a quote.
Before & After
All Turf’s new website now looks as beautiful as the lawns they give their customers. Plus, the site loads much faster and is more secure with its reduced reliance on plugins.
