Georgia-SMACNA is a chapter of the Sheet Metal Contractors National Association and represents union contractors within the state of Georgia. Georgia-SMACNA came to Barta Media Group in need of a fully redesigned website that did a better job of recruiting young trade professionals and connecting their members with new hires.
The home page features a video banner that immediately engages visitors as soon as they land on the page. The home page also displays a list of their upcoming events, member logos, and links for users to explore career options and for members to view qualified candidates. The site uses a red, white, and blue color palette to match their existing branding.
The Career Information page caters to three different types of users: young professionals seeking apprenticeships, parents, and teachers/career counselors. This simple breakdown makes it easy for users to view information relevant to their needs. The new site also features an expansive resource section with lots of information for their members and companies looking to become members of the chapter.
Georgia-SMACNA’s new website was built on WordPress to allow for maximum customization and ease of use. The SMACNA team can easily add new events to their calendar, update their content, and create new pages and blog posts. The Members Only section of the site is password protected to keep member’s information safe and secure. The site also uses responsive design to ensure it looks great on any device.