Amped Kids is a nonprofit organization that provides free music lessons and community programs to foster children to help heal the trauma they’ve often experienced as a result of their previous living conditions. To help aid in their mission, Barta Media Group completely redesigned the Amped Kids website to improve their brand image and offer better usability to site visitors.
The main goals Amped Kids wanted to accomplish with their new website was to highlight the positive impact their organization has had on the lives of foster children and to make it easier to receive donations. We accomplished these goals by including testimonials from actual foster children who have participated in their programs, showing impact metrics on the number of students they’ve taught, and placing call-to-actions throughout the site that link to an easy-to-use donation page.
It was also important to Amped Kids that their new website uses a bright color pallet to communicate fun and excitement. By drawing inspiration from their two primary brand colors, we created a pallet that included light blues, magenta, and green. We also made sure to use imagery that exemplified the healing power of music, the positivity of community engagement, and the fun of learning a new instrument.
Amped Kids’ new website is built on WordPress and uses a robust theme that allows for easy customization and editing options. This gives them the ability to make changes to their website without needing help from a professional developer. The site also uses responsive design so that it automatically adjusts to perfectly fit on any sized device.
Before & After
With so many improvements made from their previous site, Amped Kids will be more capable than ever to carry out its mission. We were truly honored to work with such a fantastic organization.