Boundary Zone
Overview
Boundary Zone needed a website that clearly articulated their diverse range of services in land surveying, land planning, and civil engineering. The site had to convey their technical expertise, highlight their commitment to improving residential and commercial properties, and serve as a reliable resource for potential clients in multiple states. Barta Media Group designed and developed a website that achieves these goals, emphasizing their precision, experience, and regional reach.Our Role
Barta Media Group was responsible for the full website development lifecycle, including:
- Design: Creating a visually clean, professional, and structured website design that aligns with Boundary Zone’s brand identity. This involved thoughtful selection of layouts, typography, and technical imagery to convey precision, reliability, and expertise in their field.
- Development: Building a responsive website that functions seamlessly across all devices (desktops, tablets, and mobile phones). We focused on optimizing site speed and performance to ensure a smooth and efficient user experience for a detail-oriented audience.
- Content Integration: Working with Boundary Zone to organize and present detailed information about their extensive services, including:
- Land Surveying: ALTA/NSPS Land Title Surveys, Boundary Surveys, Property Staking, Topographic Surveys, Construction Staking Services, As-Built Surveys.
- Land Planning: Amenity Areas, Lot Yield Study, Conceptual Plans, Residential Site Plans.
- Civil Engineering: Land Disturbance Permit Sets, Detention Pond Certifications, Stormwater Management Systems. This required a clear and logical information architecture.
- Regional Focus: Highlighting their service areas across the Southeast (Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee) to attract clients in their operational regions.
- SEO Optimization: Implementing fundamental Search Engine Optimization (SEO) best practices to enhance the website’s visibility in search engine results for relevant surveying, planning, and civil engineering keywords across their service regions.
Key Features & Highlights
- Comprehensive Service Catalog: The website clearly outlines Boundary Zone’s extensive range of services, categorized logically for easy navigation and understanding of their offerings.
- Detailed Service Descriptions: Each service is thoroughly explained, providing potential clients with the necessary information to understand the scope and benefits.
- Regional Service Area Emphasis: Clearly communicates their ability to serve clients across multiple states in the Southeast, showcasing their broad reach.
- Professional and Authoritative Tone: The content and design convey Boundary Zone’s expertise and long-standing presence in the industry.
- Clear Calls to Action: Strategically placed contact forms and phone numbers encourage potential clients to reach out for consultations and project inquiries.
- Mobile-Responsive Design: Ensures an optimal viewing and interaction experience on all device types, crucial for professionals and property owners on the go.
- Clean and Structured Aesthetic: The overall design reflects the precision and organization inherent in land surveying and engineering, building trust and credibility.
Results
The new website provides Boundary Zone with a robust online platform, enabling them to:
- Effectively communicate their specialized services and deep expertise to a broad client base.
- Attract and engage potential clients seeking professional land surveying, planning, and civil engineering solutions.
- Solidify their reputation as a trusted and experienced firm in the Southeast.
- Generate qualified leads for their diverse range of projects.
Before & After
Our objective was to transform Boundary Zone’s online presence from a functional but somewhat dated layout to a dynamic, modern, and highly professional platform. The redesign focused on improving visual appeal, streamlining user navigation, and clearly highlighting their comprehensive service offerings and expansive reach.
