Bullard Exteriors
Overview
Bullard Exteriors was founded on a simple mission: to provide a better contracting experience after the founder, Devon Bullard, experienced the frustrations of poor communication and subpar workmanship firsthand. They needed a website that didn’t just list services, but actively built trust with homeowners. The goal was to create a digital platform that highlighted their transparency, their use of advanced technology (like drone inspections), and their commitment to long-term quality through industry-leading warranties.
Our Role
Barta Media Group executed a comprehensive digital strategy to elevate Bullard Exteriors’ online presence:
- Strategic Branding: We translated their “mission-first” approach into a visual identity that balances rugged reliability with professional polish.
- User Experience (UX) Design: We organized their extensive service list—ranging from simple roof leaks and gutter repairs to full exterior renovations and solar installations—into intuitive “Repair, Renew, Renovate” pathways.
- Custom Development: Built a responsive, fast-loading site designed to handle high-resolution imagery and integrated specialized features like their 24/7 communication promise.
- Conversion Optimization: Implemented clear, localized calls-to-action (CTAs) and “Free Consultation” funnels to turn local traffic into high-quality leads.
- SEO & Local Authority: Optimized the site for North Georgia keywords, emphasizing their status as CertainTeed Master Shingle Applicators and Owens Corning Preferred Contractors.
Key Features & Highlights
- The “Bullard Difference” Portal: Highlighting their unique customer portal where homeowners can see real-time photo updates and progress notes, solving the industry-wide problem of “contractor ghosting.”
- Tech-Forward Inspections: Showcasing their use of drone technology for precise, non-invasive roof inspections and high-angle project photography.
- Clear Service Tiers:
- Repair: Fast solutions for leaks, gutters, and siding.
- Renew: Enhancing curb appeal through painting and full replacements.
- Renovate: Major exterior transformations, including decks, windows, and additions.
- Trust & Warranty Integration: Prominent display of their 10-year roof replacement and 5-year repair warranties, providing instant peace of mind.
- Social Proof & Reviews: A dedicated section for their 100+ five-star reviews and real customer testimonials to validate their “Build Excellence” mantra.
- Educational Blog: A resource center providing homeowners with tips on storm damage, material selection, and exterior maintenance.
Results
The new digital headquarters for Bullard Exteriors has successfully repositioned them as the “Go-To” experts for North Georgia homeowners. Key outcomes include:
- Enhanced Credibility: The professional, tech-integrated design matches the high quality of their physical craftsmanship.
- Streamlined Lead Flow: Improved navigation has made it easier for customers to request quotes for specific services, from minor repairs to major renovations.
- Localized Growth: Strong SEO performance has solidified their presence in key markets like Alpharetta, Cumming, and Gainesville.
- Increased Transparency: The emphasis on 24/7 communication and photo updates has reduced customer anxiety and improved overall satisfaction scores.
Before & After
The digital transformation for Bullard Exteriors involved a strategic shift from a process-oriented contractor aesthetic to a high-end, result-driven brand experience. By replacing gritty construction-site imagery and the “One Roof at a Time” mantra with stunning architectural drone photography and a mission of “Building Excellence,” the redesign elevates the brand to luxury residential standards. This overhaul traded a cluttered, text-heavy interface for a streamlined navigation system and clear service segmentation—Repair, Renew, and Renovate—effectively moving the focus away from the labor of construction to the beauty of the final masterpiece.
