Chrome PMS

Overview

Chrome PMS is a business consulting and support service specializing in the medical aesthetics and med spa industry. Barta Media Group partnered with Chrome PMS to create a professional, informative, and engaging online presence that effectively communicates their unique concierge approach and comprehensive solutions. Chrome PMS needed a website that clearly articulated their mission to help aesthetics businesses thrive, highlighted their 360-degree approach to addressing operational challenges, and showcased the expertise of their team. The website needed to be professional, easy to navigate, and resonate with business owners in the competitive aesthetics market. Barta Media Group designed and developed a website that achieves these goals while maintaining a clean, modern, and professional design.
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Our Role

Barta Media Group was responsible for the full website development lifecycle, including:

  • Design: Creating a visually appealing and user-friendly website design that aligns with Chrome PMS’s brand identity. This involved careful consideration of color palettes, typography, and imagery to convey professionalism, expertise, and a sense of partnership.
  • Development: Building a responsive website that functions seamlessly across various devices (desktops, tablets, and mobile phones). We focused on optimizing site speed and performance for a positive user experience.
  • Content Integration: Working with Chrome PMS to organize and present their service information, team bios, testimonials, and contact details in a clear, concise, and accessible manner. This included crafting compelling copy that reflects their brand voice and target audience.
  • SEO Optimization: Implementing Search Engine Optimization (SEO) best practices to improve the website’s visibility in search engine results pages (SERPs) for relevant keywords.

Key Features & Highlights

  • Clear Service Descriptions: The website effectively outlines the range of consulting and support services offered by Chrome PMS, emphasizing their concierge approach and tailored solutions.
  • Focus on Expertise: The website highlights the extensive experience of founder Elaina Lester and her team in retail, spa management, capital equipment sales, and medical aesthetics.
  • Emphasis on Partnership: The website conveys Chrome PMS’s commitment to serving as a dedicated partner to their clients, collaborating closely to address their unique needs and challenges.
  • Brand Story: The website effectively communicates the story behind Chrome PMS, including the founder’s vision and the meaning behind the name.
  • Client Testimonials: A live testimonial feed of satisfied clients was used to build trust and credibility.
  • Call to Action: Clear and prominent calls to action encourage potential clients to contact Chrome PMS for a consultation.
  • Mobile-Responsive Design: Ensures a consistent and user-friendly experience across all devices.
  • Professional and Modern Aesthetic: The design conveys a sense of professionalism, expertise, and trust, crucial for a business consulting website.

Results

The new website provides Chrome PMS with a strong online presence, enabling them to:

  • Reach a wider audience of aesthetics businesses seeking consulting and support services.
  • Effectively communicate their unique value proposition and concierge approach.
  • Build trust and credibility through their expertise and brand story.
  • Generate leads and inquiries from potential clients.