Global Furniture Foundation
Overview
The Global Furniture Foundation (GFF) is a 501(c)(3) nonprofit organization that aims to improve the lives of others by providing furniture to those in need as well as giving new life to decommissioned office furniture. GFF came to us in need of a simple website and a logo to represent their brand.
Logo Design & Branding
A green globe serves as the logo’s primary icon to represent GFF’s global-minded mission of furniture sustainability. We also included a colon at the end of the word “Furniture” to create a secondary branding mark “Re:”. This branding mark is used throughout the site to emphasize GFF’s goal of keeping reusable furniture out of landfills and in the homes and businesses of those in need.
Website Design
We designed the GFF website to clearly communicate their green mission and to show the measurable impact of their work. We accomplished this by giving the site a text-forward design and using counter-modules to show important metrics in a visually interesting way.