OverviewLFP Aesthetics is a medical aesthetics practice located in Lawrenceville, GA that offers body sculpting, laser acne treatment, and pelvic floor strengthening. LFP Aesthetics came to us in need of a new website and a marketing strategy to help them break through the increasingly crowded medical aesthetics sector.
The site’s overall design is fairly simple, using large, richly colored images as the main focal points. We choose elegant, simple fonts to display text content and a light pastel color pallet. The navigation is also very simple, comprising of links to the three service pages and contact page.
Patient testimonials, promotional videos, and before and after photos, all played a key role in the overall marketing strategy of the site. Every service page utilizes these three elements and prominently features them to entice users to reach out and learn more. Each service page also features an FAQ section that answers the most commonly asked patient questions. On the trueBody service, we added a Savings Wheel Popup as an additional marketing tool to entice users and capture emails for remarking purposes.