OverviewZylchPay is a Cash Discount Program that allows businesses to completely eliminate their credit card processing fees. ZylchPay came to Barta Media Group in need of a simple one-page website and designs for various print marketing materials. We also helped produce an explainer video that introduces the program to new customers and shows how it works.
Website Design & Development
The ZylchPay website is made up of 5 sections:
- How It Works
- Equipment Options
Each section is meant to succinctly explain an aspect of the program while offering visitors additional support products and providing easy ways to learn more. The streamlined navigation of the site allows users to quickly get all the information they need before moving forward. To give the site the “techie feel” the ZylchPay team wanted, we chose blue and white as the site’s primary colors.
The website was custom built on the WordPress content management system. This allows the ZylchPay team to easily make changes to the site’s content. The site also uses responsive design, which allows it to automatically adjusts to fit mobile devices.
ZylchPay’s print materials included:
- Bi-fold Brochures
- Table Tents
- Window Clings
- Wall Signage
- Menu Stickers
The goal of the explainer video was to educate new customers about the cash discount in as little time as possible. In just under a minute, the video does just that. Signage, the video explains what the program is, how it works, and how business owners can benefit from it.