Your company’s brand is its promise, message, and personality. It’s how you communicate who you are to customers and what they can expect from you. One of the greatest assets a company has is the reputation of its brand. You have to protect it and shape it so that you can create the right perception as well as build loyalty between you and your customers.
While branding is largely thought of as showing yourself to the world in the right light, it’s also just as much about developing a strong sense of self, founded in guiding principles and beliefs. Your brand’s identity is what your company means to you and your employees as well as the values it stands for. Barta Media Group can help you articulate your brand’s identity and put it into a personally designed Brand Guide for all to see.
The visual identity of your company’s brand consists of its colors, logo, imagery, fonts, and overall look. The style in which your brand takes form is critical to garnering the appeal you’re looking for. Our design and brand experts will work with you to create the visual manifestation of your brand. We’ll then organize it into a Visual Guide that lays out exactly when certain fonts and colors should be used and how your logo should appear in any given situation.
What does every successful brand have in common? Seamless branding. For a brand to take root in the minds of its customers and employees, it needs to appear on everything it does. This means your brand must be visible on all of your marketing activities, whether print or digital. You would expect your business card to have your name and information on it, right? Well, the same principle applies to branding. Everything you do as a company must be unmistakably you. Allow Barta Media Group to design your company’s collateral, in-office materials, and packaging so that your brand is properly represented on all fronts.