Good content is one of the most valuable assets a website or marketing campaign can have. High-quality images, graphics, videos, and well-written text all work to convey your brand’s messaging and what you have to offer.
As Atlanta content marketing experts, Barta Media Group creates content that captures your audience’s attention and brings in warm leads for your business. Content marketing comes in many forms:
- Web pages
- Landing pages for pay-per-click and SEO campaigns
- Blog posts
- Social media post & ads
- And more
Each piece of content we create is used to drive home your brand’s messaging and communicate the value you can bring to the lives of customers.
Website Content Services
Making sure your website uses imagery, text, and other forms of content that work to reinforce the value your brand promises to deliver is a crucial part of achieving marketing success. Have our content marketing experts audit your website to see what improvements can be made. Then employ our content creation services to make those improvements and take your website to the next level.
Pay-Per-Click & Organic Landing Pages
Creating specialized landing pages for PPC campaigns (such as Google Ads) and organic search is a great way to increase conversions and bring in more traffic to your website. In the case of PPC landing pages, taking users to a web page that is highly-focused on selling your product or service and provides an easy way to get in touch with you is incredibly valuable.
Organic landing pages, on the other hand, are pages that are optimized typically for niche keywords or geographical areas around your business to help your website rank on search engines for a wider range of relevant keywords, thusly bringing in more overall traffic. What’s important to know is that both types of landing pages are a crucial part of a successful marketing strategy.
Maintaining an active blog shows search engines that you’re dedicated to keeping your visitors informed about your business. Blog posts can be used to notify users of updates about your company and create informative content about your industry. Blog posts can also help your website rank for long-tail keywords and questions user often type into Google. This provides another avenue for you to get more users coming to your website. Ask Barta Media Group to become the Editor in Chief of your company’s blog and start publishing posts that earn you more traffic and keep your visitors informed.
Video Content Production
Videos have become the preferred way for many users to consume online content. This is exhibited by the fact that social media news feeds now largely consist of video content. Most importantly, this tells brands the type of content they need to be producing in order to keep up with audience demand. While video content takes more time and resources to produce, the payoff can be worth it. Most users today find videos to be more engaging than a blog post or article. So, dedicating some portion of your content production to videos is generally a smart idea.
Once people recognize your business for publishing high-quality videos in your areas of expertise, they’re more likely to return to watch more video and share them with others. Our video production team and partners can help you produce professional video content that will have you standing out from the competition.
Social Media Management & Marketing
Keeping your social media pages active by posting regularly and engaging with your followers is key for building a strong social media presence. Barta Media Group can help you generate and share content on your social media pages, as well as respond to user comments and help you generate ideas to keep your followers engaged with your pages. We can also develop a social media marketing strategy to turn your social pages into a valuable sales funnel and grow your business.
Have Barta Media Group Become Your Content Marketing Team
Our content creation team is ready to produce valuable content to help you grow your business. Just give us a call at 678.464.5785 or fill out the contact from below.