Pay-per-click (PPC) advertising is the fastest way to reach people online. With just a few PPC ads, you can boost your website’s traffic and generate more conversions. While this traffic won’t be as sustainable as it would be from organic search, it’s still an excellent way to get the word out about your services and products.
Barta Media Group is a verified Google Partner and Microsoft Partner because of the outstanding results we’re able to deliver for our pay-per-click clients.
Google Ads (Formerly Known as AdWords)
Google Ads is the paid platform on which businesses advertise themselves on Google. Ads typically appear at the top of the search results page and when clicked, a set amount of money is taken out of the ad creator’s budget. There’s a lot of strategy that goes into creating an effective Google Ads campaign. Some of that strategy includes:
- Keyword research: Making sure your ads appear for relevant, cost-effective keywords.
- Scheduling for peak times: Running ads at times where conversions are most likely to happen.
- Budgeting: Making sure the right amount of funds is being used to fuel your campaign.
- Expertly crafted ad copy: Writing copy that informs and holds the reader’s attention.
- Professionally-designed landing pages: Designing landing pages that look great and get conversions.
Our team can create a highly-targeted Google Ads campaign that fits your budget and produces outstanding results.
Social Media Advertising
Just below search engines, social media sites like Facebook, Instagram, and Twitter are among the most frequently visited sites on the web. Along with a massive user base, these sites also offer a robust advertising platform. Using these platforms, we can deliver ads in a highly-targeted way to your ideal customer. By having your ads seen only by interested users, you can expect to see an impressive conversion rate and a great ROI.
But it’s not enough to ensure your ads are seen by the right people. They also have to convince the user to click and convert. Our team of graphic designers and content writers will work to create eye-catching ads that share your message and earn clicks.