Search Engine Optimization
Search engines are the number one resource customers use to find businesses online. This makes search engine optimization (SEO) one of the most important priorities for maintaining and marketing a website. A properly optimized website is more likely to rank high on search result pages for keywords related to your business and boost your organic traffic.
But achieving high rankings is rarely easy. It takes an SEO strategy that works on all fronts to get search engines to index your pages and start moving you up the ranks. As a leading Duluth SEO company, Barta Media Group has been helping clients with their search engine optimization for over 14 years. Our team of SEO experts is here to offer their in-depth knowledge of search engines and best SEO practices to help improve your website’s organic search traffic.
The first thing we do for all of our SEO clients is perform keyword research. This allows us to find the most searched keywords that directly relate to your business. We also find alternative keywords that might be less difficult for your site to rank for. Once we have our list of viable keywords, we begin optimizing your pages so that they can start rising in the ranks and bring in more organic traffic to your site.
Developing an SEO Strategy
While search engine optimization is grounded in several fundamental practices, achieving good SEO isn’t possible with a one-size-fits-all approach. It requires an SEO strategy that is tailored specifically to your website. With our unique and custom-fitted approach to SEO, you’ll have the best chance of achieving SEO success.
Maintaining Good On-Page SEO
Making sure every page on your site is optimized for a select set of keywords is an essential part of SEO. As part of our SEO marketing service, we’ll optimize every page on your website for relevant keywords. This includes:
- Page titles
- Meta descriptions
- On-page content & headings
- Alt tags for images
- And much more
We’ll then monitor your site’s SEO performance and make adjustments as needed.
Regularly posting and sharing content that drives traffic to your website plays a big role in SEO. It helps to bring new users to your site and signals to search engines that you’re giving searchers new content to engage with. Content can come in the form of blog posts, landing pages, videos, social media posts, infographics, and more. Barta Media Group can help with your content creation efforts to get more traffic to your site.
Load Speed Optimization
A slow website is going to have a hard time rising in the search ranks and offering visitors a good user experience. This is because slow load speeds often cause a website to develop a high bounce rate. Bouncing is when a user lands on your site and then immediately leaves after viewing only one page. Search engines can detect when a website has a high bounce rate and will be less likely to serve pages from that site on the results page. Our team will optimize your website so that pages and images load as fast as possible and reduce its bounce rate!
Structured data is a technical SEO tool used to help search engines read and represent your pages on the results page in a more effective way. This has become a critical tool for websites that are looking to get ahead of the competition. Structured data can also improve how your pages look on the results page by enhancing the rich snippets that display beneath the page title. We can employ all kinds of structured data to your website to help bolster its SEO performance.
SEO That Works
With Barta Media Group as your Duluth SEO agency, you’ll know that you’re getting the best SEO service possible. Allow our team to show you what good search engine optimization can do for your business!