Need help figuring out how to improve your website? With Barta Media Group’s Website Auditing service, you’ll know exactly where to start. Our comprehensive audit will break down your website’s effectiveness into 6 categories. Each category will receive a score along with notes detailing what issues were found. Once the audit is complete, you’ll receive a document containing your scores and recommendations for improvement. Below are the 6 categories our audit covers.
1. Design & Brand Representation
The first thing a user notices when they land on a website is the design. They absorb the impact of the colors, fonts, and style used on each page. Next, they look for brand signatures to make sure they’re in the right place. Because these are the first two things every user looks for when arriving on a new website, it’s vitally important for it to have an excellent design that complements and calls attention to the brand.
Our audit will examine how well the design represents your brand and works for the overall aesthetic of the site. We’ll examine things like color choices, image quality, spacing, font sizes, logo positioning, and much more. Everything that makes your website look the way it does will be scrutinized to find improvements.
As important as it is for a website to look good, if it doesn’t provide the information people are looking for, it isn’t worth a whole lot. How your content reads and the information it contains greatly impact a user’s ability to understand what your site is about. But content isn’t just text, it’s images and videos as well.
Wordy sentences, weak imagery, and grammatical errors are all things that hurt a website’s messaging. We’ll read through and examine your site’s content to see how effective it is at delivering your brand’s message, capturing your audience’s attention, and providing the information a user would be looking for.
3. Functionality & User Experience
A site’s functionality and the user experience it provides is based on many factors. But to put it generally, the functionalities a site has should be based on the needs and expectations of its users. However, certain things like load speed and navigability should always be a top priority for this category. These along with the capabilities it provides its users to perform certain actions greatly determines a site’s usefulness. We’ll see if your website is meeting the functionality requirements expected by users while grading its overall accessibility.
Call-to-actions (CTAs) are what turn your website from lines of code into a money-making machine. Their job is to funnel users to certain pages, perform specific actions, and ultimately lead to conversions. A website without prominent and persuasive CTAs is bound to lose out on sales. Our team will evaluate your site’s CTAs, or lack thereof, to develop ways to improve its conversion rate.
5. Mobile Responsiveness
Today, how a website functions on mobile devices is just as important as how it does on desktop computers. With over half of online traffic coming from smartphones, your website needs to be optimized for mobile usability. We’ll evaluate how well your website looks and performs on mobile devices.
6. Search Engine Friendliness
In order for a website to be seen by search engines and rank well for highly-search keywords, it needs to play by their rules. But because Search Engine Optimization (SEO) is constantly evolving, it’s difficult to maintain a site’s search engine friendliness if you’re not staying informed. We’ll assess your website to see if it’s following best SEO practices so that it can stay competitive in the search ranks.
Schedule Your Website Audit Today
Take the first step towards getting a better website! Simply give us a call at 678-464-5785 or fill out the contact form below.