Is your website 10 to 15 years old? Then it was probably built using static HTML code. While these sites can work and look just fine, they can be a pain to make changes on and keep updated. Upgrading your static site to one developed on WordPress comes with a lot of great benefits, the bulk of which I’ll outline in this post. When upgrading static website templates to custom made CMS, organic searches should increase.
1. Manage Your Own Content
On a WordPress site, you can easily make changes to your website’s content whenever you feel the need. This is really the whole point of a content management system (CMS). You can edit text, add images, or reorganize your navigation menus, and you don’t have to use a coding language to do it. This means you don’t have to rely on a developer to make even the simplest changes to your website. It’s all under your control.
2. Easily Create New Pages
A website built on WordPress makes it as easy to create new pages as it is to edit old ones. As you grow your business and expand your service and product offerings, you’ll want to advertise them on your website. With WordPress, you can create a new page with one click of a button.
3. Start a blog
Blogging is a great way to make announcements about your business, inform your customers about new offerings, and keep your site fresh with helpful and interesting content. Regularly posting to your blog can also improve your site’s SEO and page ranks. It’s a versatile tool that WordPress makes easy to use.
4. Create User Accounts with Different Permissions
WordPress also allows you to create multiple users with varying levels of permissions. For instance, you could create a user account for one of your employees but limit their access to just the blog. This would allow them to create and edit blog posts but bar them from making changes to other pages on your site. Creating users is a great way to have multiple people help you manage your website while keeping them from straying outside their roles and responsibilities.
5. Search Engine Friendly
Another great thing about WordPress is that developers can easily structure a site’s code in a way that’s easy for search engines to understand and index. This is very important since a website with poorly structured code almost certainly won’t rank well no matter what keywords it’s optimized for.
6. Use Plugins for Simple Customization
WordPress sites can also be easily customized by installing plugins. These little pieces of software allow you to make small customizations to your site without the help of a developer. There’s a plugin for just about anything — creating social share links on your blog posts for instance. But don’t supplement plugins for good custom development. Relying on plugins for major facets of your site can make for a big headache if publishers stop supporting them.
Bring Your Website into the Modern Age
Almost every new website today runs on a CMS — WordPress being the most popular. In fact, over 25% of all the websites on the internet are built on WordPress, mostly because of how easy it is to use. If you can use Microsoft Word, then you can use WordPress. So stop calling your developer for every small change you want made to your website. Upgrade it to WordPress and do it yourself.
About Barta Media Group – Barta Media Group specializes in creating custom designed websites built on WordPress. Our in-house team of designers and developers work together to create beautiful websites that are super simple to use.