Every business is looking for new ways to broaden their brand’s awareness. Today, Facebook and other social media platforms have become the number one way for businesses to do this. These platforms provide them with a direct line to customers and allow them to spread their message to highly-targeted groups of people. But how do you know if your social media efforts are working?
While there are several ways to measure social media success, one of the best ways is through Page Likes. This means getting people to subscribe to your page so that your posts show up in their news feed. But getting people to like your page isn’t always easy, especially when you’re a business that’s hard to get people excited about. But don’t lose hope just yet. Here are 6 ways any business can start earning more Facebook page likes.
1. Boost Posts
One of the easiest ways to up your brand’s exposure on Facebook is through boosting posts. Doing this will have the post show up in the news feeds of people not currently following your page. All you have to do is search on your timeline for a post you’d like to boost. Then click the “Boost Post” button in the bottom right corner. This will bring up a page where you can set your budget, duration, target audience, and other options. Once you’ve made your selections, hit the Boost button.
Boosting posts is a great way to get your content seen by more people. If there’s a post on your timeline that you’re especially proud of, try boosting it to see if it can earn you some more page likes.
2. Facebook Ads
If you’re looking for a more rigorous approach to getting your name out on social media, then Facebook Ads Manager is the way to go.
The first thing you’ll do is choose a marketing objective from the list.
Choosing an objective will bring you to the Ad Set you’d like to create for your ad. This includes choosing your Audience, Placement, Budget, and Schedule.
You can decide your audience based on: location, age, gender, language, demographics, interests, and behaviors. With plenty of options available, you can fine-tune your audience to hit your target market with pinpoint precision.
Following the Ad Set is the Ad itself. This is where you choose the format, media, and text. Formatting options include: Single Image, Video, Carousel, or Slideshow.
After you’ve decided on the image/video and text you’d like to go with your ad, you’re ready to send it on its way.
Another great thing about the Ad Manager is that it allows you to monitor all your ads progress with metrics such as:
- Number of clicks received
- People reached
- Cost per click
- Amount spent
- End date
- Number of people taking action
With all these tools and filters at your disposal, you’re sure to find success using Facebook Ads.
3. Hold Contests and Giveaways
One of the best ways to get more people liking your page is to hold a contest or giveaway. You can make the contest in the Ad Manager or by boosting it as a post. Then all you have to do is instruct people to like your page to earn a chance to win whatever you’re giving away.
Hint: When hosting a giveaway or contest, make sure the prize is something that appeals to your ideal customer. It could be one of your own offerings, that of one of your partners/sponsors, or just something you think your customers might like.
4. Encourage Happy Customers to Like and Write a Review
Every time you finish an interaction with a happy customer, you should be encouraging them to like your Facebook page and to write a review. Online reviews are incredibly important for businesses wanting to boost their online presence.
For many customers, online reviews are among the first things they look at when researching a business, and they greatly influence their decision. So getting plenty of positive reviews should be a top priority for any business owner.
5. Facebook Live
Facebook Live is still a relatively new feature on the platform, but its popularity is growing. With Facebook Live, you can stream footage live to your Facebook page while people like, comment, and share in real-time. There’s always a risk when it comes to posting live footage, so take the proper precautions. You also have to make it worth your audience’s wild. People can get bored of live streams pretty quickly, so do your best to keep their interest.
Promoting your live stream ahead of time is a great way to build hype and earn page likes. If your stream has strong enough appeal, people will want to be reminded to watch it.
6. Post Good Content
Regularly posting good content is the best way to keep people interested in your page and prevent follower drop off. While the frequency you should be posting will vary on your business and industry, what’s most important is to make every post count.
You don’t want to get in the habit of posting just to post. Everything you post should be worth your followers’ time. Constantly posting uninteresting and mediocre content is a sure-fire way to have people disengage and unfollow your page.
Give People a Reason
Whatever methods you decide to use to get more people to like your Facebook page, keep one thing in mind: Give them a reason to do it. In sales, people have to be convinced that your service or product is going to benefit their lives before they’ll buy it. The same principle goes for social media. People have to be convinced that they’re going to get something out of following your page.
Correctly executing any of the above methods is sure to boost your brand’s awareness on Facebook. For more ways to improve your social media marketing efforts, check out our post on Ensuring Your Business’s Social Media Advertising Success.