Recently I was tasked with redesigning a homepage for one of our current marketing clients. They weren’t exactly sure what they were looking for so I had complete design freedom. Below is a super sped-up video showing how I designed it from start to finish in...
I just finished reading a great book on Usability for the Web called Don’t Make Me Think by Steve Krug. With seemingly millions of books and articles on UX coming out each day, it can be hard to quickly gather some of the key points. Krug’s book was successful at...
Contrary to popular opinion, loud and in-your-face designs actually do not help you convert. In most cases, this type of web design actually distracts and confuses your audience about where to click and causes them to leave the site. Less is More The concept of clean...
Color is a powerful thing. It can set the tone of a room, impact our emotions, and draw our attention. To branding experts and designers, color is one of the most important tools at their disposal. If you’re a designer, you must know how to use color to enhance your...