It has become a basic necessity for every business to own a website. However, simply having a website isn’t enough to stay competitive. A quick Google search for businesses in your industry will give you a good idea of who is taking their online presence seriously and...
In recent months, many experts have given their predictions on the long-term effects the COVID-19 pandemic will have on the world. While the lasting impacts the virus will have on our society and culture is yet to be determined, as it relates to business, we can see a...
Online marketing can be an overwhelming task for many small business owners. Most understand the importance of it, but are unaware of the many tools and strategies available to them, or which will work best for their business. One tool that almost every business owner...
If you’re looking to launch a new website or refresh your current one, you’re weighing your options and taking plenty of meetings. But after you’ve met with all these web development companies, how will you know which one is right for you? To help you answer this...
While it’s been over two years since Google first announced that mobile searches outnumbered searches made on desktop, don’t think that the trend has slowed down. In fact, according to a recent report put out by BrightEdge, a global leader in enterprise content...
Those familiar with SEO know that the game is always changing. What worked last year or even last month may not be as effective as it is today. But being able to adapt to the changing winds of SEO is what keeps good online marketers in business. So, where is the...
So, you’re a small business owner looking for a web design company that can build you a website at a reasonable price that outshines your competitors, right? Not to make too many assumptions, but you’ve also probably looked at or met with a few companies promising you...
It’s easy to get overwhelmed as a content writer, especially when you’re first starting out. Figuring out what and how to write about a given topic is rarely a simple task. Luckily, there are plenty of online tools out there to help aid you in your quest to writing...
Networking takes time. Like I’ve said before, you don’t network with the intention of selling. You proceed with the intention of building meaningful relationships that allow you to give and receive referrals over time. But before you can begin to build meaningful...
Some call it an elevator pitch, others call it a commercial. I usually refer to it as an elevator pitch when I’m selling and a commercial when I’m networking. Regardless of what you call it, the idea is still the same: convince the person you’re selling to that you...