As every astute business owner knows, it's vitally important to take an annual look at your finances and marketing budget to assess ROI and overall effectiveness. Did your marketing return the expected results this past year? Is your company prepared for...
With every new decade comes many changes. As it relates to SEO, there’s going to be a lot. In this post, we’ll cover the 6 things we think should be at the top of your SEO priority list. While it’s impossible to predict the changes Google will make to its algorithm,...
Here is the content extrapolated with SEO techniques applicable for 2024: Many digital marketing companies that provide SEO services explain what they do in vague terms. They promise increased rankings and traffic, which by all means should be the end goal, but what...
Online marketing can be an overwhelming task for many small business owners. Most understand the importance of it, but are unaware of the many tools and strategies available to them, or which will work best for their business. One tool that almost every business owner...
Every business needs a website. If not to sell products directly to customers, then to let the online world know you exist. But in today’s competitive online marketplace, it’s also not enough to just have a website. People also have to be able to find it. And where do...
While it’s been over two years since Google first announced that mobile searches outnumbered searches made on desktop, don’t think that the trend has slowed down. In fact, according to a recent report put out by BrightEdge, a global leader in enterprise content...
Those familiar with SEO know that the game is always changing. What worked last year or even last month may not be as effective as it is today. But being able to adapt to the changing winds of SEO is what keeps good online marketers in business. So, where is the...
It’s a call we get at least once a week: “No one can find my website – can you help?” The fact of the matter is, website rankings are of huge importance to almost every business on the web. A website that can’t be found is like having a storefront without a sign or a...
The pace of doing business has only gotten faster over the years, and part of keeping up with the times is investing in new technologies and marketing strategies. Businesses today have to diversify their marketing tactics if they plan to stand any chance against their...
Did you know there is a file that can single-handedly prevent your entire site from ever ranking on Google? Did you also know that the same file can also be used to help your site’s SEO? That file is called robots.txt and this post will go over everything you need to...