These are especially trying times for small business owners and their employees. As we all do our part to help mitigate the spread of the Covid-19 virus by self-quarantining and following the guidelines set by the World Health Organization, it can’t help but present a...
One of the biggest problems that entrepreneurs and business leaders face is being stuck working IN their business rather than ON their business. What’s the primary reason? That’s easy – “I don’t have the time”. Don't Let Down-Time be Wasted Time While it seems that...
As every astute business owner knows, it's vitally important to take an annual look at your finances and marketing budget to assess ROI and overall effectiveness. Did your marketing return the expected results this past year? Is your company prepared for...
With every new decade comes many changes. As it relates to SEO, there’s going to be a lot. In this post, we’ll cover the 6 things we think should be at the top of your SEO priority list. While it’s impossible to predict the changes Google will make to its algorithm,...
Online reviews are one of the most influential factors for consumers when making a purchasing decision, especially when dealing with small and local businesses. Because of this, business owners need to start treating their online reviews as direct extensions of their...
It’s not always easy to determine when a website just needs some simple maintenance or if it needs to be completely rebuilt. In this post, we’ll cover the top 5 signs to look for when deciding if you need a new website. 1. It’s Slow A website’s load speed is...
Here is the content extrapolated with SEO techniques applicable for 2024: Many digital marketing companies that provide SEO services explain what they do in vague terms. They promise increased rankings and traffic, which by all means should be the end goal, but what...
With the beginning of a new year, every business should take the time to reassess its marketing efforts. Asking simple questions like: “What worked?” “What didn’t?” “What new channels and audiences should we explore?” can help move you towards a marketing strategy...
Online marketing can be an overwhelming task for many small business owners. Most understand the importance of it, but are unaware of the many tools and strategies available to them, or which will work best for their business. One tool that almost every business owner...
WooCommerce is an e-commerce plugin for WordPress websites that allows you to maintain an e-commerce store on your website. WooCommerce is a free plugin, so you can install it and use it without any fees whatsoever. Granted, when you have an e-commerce store, there...