Digital Marketing for Medical & Health Care Clinics
Barta Media Group is here to provide your medical and health care clinic the very best digital marketing services offered in the Atlanta area. After taking the time to understand your business and customers, our team of marketing experts will develop a marketing strategy that will produce outstanding results and help you achieve your business goals.
By providing clinics with all of the latest and most effective digital marketing services, as well as web design and other forms of traditional advertising, we have made it our mission to fulfill your every marketing need. This ensures that we are able to provide long-term and easily-scalable marketing strategies that make a clear difference.
Search Engine Optimization
A core piece of any good digital marketing strategy is having a website that brings in traffic from Google and other search engines. For a website to do this effectively, it must be search engine optimized. Search engine optimization, or SEO, allows search engines to more easily understand what your site is about and more accurately rank you for relevant key terms or search phrases.
There are many techniques and practices used to optimize a website for high rankings on search engines, and we are experts on all of them.
- Keyword Research: Researching relevant keywords to determine search volume, competitiveness, and usefulness for your website.
- On-Page Optimization: Optimizing page content and meta tags for target keywords and fast load speeds.
- Optimization for Mobile Devices: Ensuring that your website provides a great user experience on smartphones and tablets.
- Content Creation: Writing blog posts and landing pages that attract attention, focus on target keywords, and earn backlinks.
- Site Security: Implementing security measures such as HTTPS to show search engines your site can be trusted and is safe from hacks.
With the help of our team of SEO experts, your website will start earning more traffic from search engines for keywords relevant to your health care clinic.
A great way to instantly boost traffic to your site is running a Google AdWords campaign. While setting up the campaign, we’ll perform keyword research to determine what keywords show the greatest potential for success and cost-effectiveness.
We’ll then create custom landing pages that inform and encourage the user to perform the actions you want them to take. Then, once we’ve determined your budget, we’ll schedule ads to run at the ideal times your customers will be searching.
Plus, we’ll keep you informed on your campaign’s performance with detailed reports. We will also use these reports to help us determine if improvements or changes need to be made.
Social Media Marketing
Using social media platforms like Facebook, Twitter, and Instagram as a means of marketing your medical business can have huge potential. While some brands will perform better on social media than others, every business has something to gain.
At the most basic level, having a social media business page gives you a direct line of communication to your customers and followers. They can provide you helpful feedback on your products and services as well as promote your business when they engage with your posts.
You can also use social platforms to run highly targeted marketing campaigns. Our social media team will design custom graphics and write the accompanying text for your social ads. And with the help of the highly granular filters and targeting methods these platforms provide, we can tailor your ads to various segments of your consumer base.
There’s no denying that users have chosen video as their preferred way to consume online content. Regularly producing videos to share on social media or build a YouTube channel with is a great way to earn exposure and credibility for your brand. Videos can also be used on your website to make pages more engaging and keep users on your site longer.
Barta Media Group’s video production team can help your medical clinic create HD quality videos for any purpose. Whether it’s a stylized video banner on the home page or a library of instructional videos, we can make it happen.
Take Your Digital Marketing Efforts to the Next Level
With a wide range of digital marketing services, we provide clinics and medical businesses with every tool they need to achieve online success. In addition to digital marketing, we also offer fully-custom website development and other advertising services. Reach out today to schedule a face-to-face meeting and begin building a greater online presence for your health care clinic. You can also check out our portfolio to view our work.