Integrated Digital Marketing for Medical & Healthcare Clinics
Barta Media Group specializes in providing the very best integrated digital marketing services to medical and healthcare clinics. We’ve helped dozens of medical offices expand their reach and grow their practices beyond what they thought was possible. Our team can help you determine what’s missing in your marketing efforts and develop strategies to get more patients in your waiting room. Whether it’s redesigning your website, revamping your brand, or rethinking your entire marketing approach, Barta Media Group is here to help. Our goal with every client is to form a lasting partnership built on mutual success. So when you do better, we do better.
Search Engine Optimization
A core piece of any good digital marketing strategy is having a website that brings in traffic from Google and other search engines. For a website to do this effectively, it must be search engine optimized. Search engine optimization, or SEO, allows search engines to more easily understand what your site is about and more accurately rank you for relevant key terms or search phrases.
There are many techniques and practices used to optimize a website for high rankings on search engines, and we are experts on all of them.
- Keyword Research: Researching relevant keywords to determine search volume, competitiveness, and usefulness for your website.
- On-Page Optimization: Optimizing page content and meta tags for target keywords and fast load speeds.
- Optimization for Mobile Devices: Ensuring that your website provides a great user experience on smartphones and tablets.
- Content Creation: Writing blog posts and landing pages that attract attention, focus on target keywords, and earn backlinks.
- Site Security: Implementing security measures such as HTTPS to show search engines your site can be trusted and is safe from hacks.
With the help of our team of SEO experts, your website will start earning more traffic from search engines for keywords relevant to your health care clinic.
A great way to instantly boost traffic to your site is running a Google AdWords campaign. While setting up the campaign, we’ll perform keyword research to determine what keywords show the greatest potential for success and cost-effectiveness.
We’ll then create custom landing pages that inform and encourage the user to perform the actions you want them to take. Then, once we’ve determined your budget, we’ll schedule ads to run at the ideal times your customers will be searching.
Plus, we’ll keep you informed on your campaign’s performance with detailed reports. We will also use these reports to help us determine if improvements or changes need to be made.
Social Media Marketing
Using social media platforms like Facebook, Twitter, and Instagram as a means of marketing your medical business can have huge potential. While some brands will perform better on social media than others, every business has something to gain.
At the most basic level, having a social media business page gives you a direct line of communication to your customers and followers. They can provide you helpful feedback on your products and services as well as promote your business when they engage with your posts.
You can also use social platforms to run highly targeted marketing campaigns. Our social media team will design custom graphics and write the accompanying text for your social ads. And with the help of the highly granular filters and targeting methods these platforms provide, we can tailor your ads to various segments of your consumer base.
So much of a healthcare clinic’s success is built on its relationship with its patients. Online reviews are often the first thing people look at when deciding to schedule an appointment with a medical provider. This makes it crucial for practices to maintain a sterling online reputation. At Barta Media Group, we can help you collect more positive reviews across multiple platforms and fix issues negatively impacting your online ratings. Our team will then use those reviews to amplify and strengthen your practice’s brand and credibility.
“Thank you, Barta Media!”
“I had such a great experience working with Tim on our website buildout. From the beginning, Tim was great about communicating the status of our site and always gave the best recommendations for the design of our website. We were so impressed with his quick responses and turnaround times. We now have a beautiful, functional site we’re so proud of.
Thank you for all your help in bringing our ideas together into one beautiful, professional site. We’re so happy with it!”
Charleston Medical Spa
Take Your Digital Marketing Efforts to the Next Level
With a wide range of digital marketing services, we provide clinics and medical businesses with every tool they need to achieve online success. In addition to digital marketing, we also offer fully-custom website development and other advertising services. Reach out today to schedule a face-to-face meeting and begin building a greater online presence for your healthcare clinic. You can also check out our portfolio to view our work.