Portfolio The JW Law Firm
The JW Law Firm is a law firm located in Duluth, GA that primarily deals with personal injury, immigration, and misdemeanor defense cases. Jessica Woghiren, the firm’s founder and CEO, came to Barta Media Group in need of a new website and brand development. Her old site was outdated and lacked consistent brand messaging.
The ultimate goal of the project was to give Jessica a website where she could proudly display her new brand and provide potential clients with information about her legal services.
Jessica wanted her brand to express her Nigerian heritage as well as her fighting spirit. To do this, we decided to use a lion’s head as the main focus of the JW Law Firm logo. Purple was chosen as the primary color because of its close association with royalty, power, and wisdom.
When it came to developing the firm’s tagline, Jessica wanted something that conveyed the loyalty she has towards her clients and the vigor she brings to the courtroom. “Fighting for You With the Heart of a Lion” was thusly made the firm’s tagline.
Jessica wanted her website to have the look and feel of an established, big-time law firm. But she also wanted visitors to instantly recognize that she is an Atlanta attorney. This led us to make the Atlanta skyline be the first thing people see when they visit the website. We then overlaid the firm’s tagline to help promote brand recognition.
The website uses responsive design so that no matter what device a visitor is using, pages will appear perfectly sized to fit the screen’s dimensions.
To keep branding consistent, we designed custom banners for all of The JW Law Firm’s social profiles.
Before & After
In the end, Jessica was thrilled with the final product. She finally has a website that accurately and strongly communicated the message and personality of her firm.