Portfolio Cambridge Golf
Cambridge Golf is a sports and lifestyle company focused on providing innovative products and services to the sports, nutrition, and golfing community. The company’s brands include Cambridge 360™, Gimme™, Medori™ and My Body Symphony™. Cambridge Gold came to Barta Media Group in need of a freshly designed website that better communicated the quality of their brands and products.
Responsive Web Design
Cambridge Golf wanted their new website to reinforce their mission of providing high-quality golf and nutritional products to people wanting to up their overall athletic and golfing performance. We were able to do this through the use of action-oriented imagery and web copy that emphasized physicality and a healthy, performance-driven lifestyle.
Shopping Made Easy
Cambridge Golf also wanted to make the shopping experience easier to navigate than their previous site. We did this by categorizing products by type and brand so that users could quickly find the items they’re looking for. Included on the category pages is a sidebar menu so that users would be able to easily jump to different pages to find their desired product.
Cambridge 360 Golf Balls
One of Cambridge Golf’s key products is their signature Cambridge 360 golf balls. To highlight the two types of balls they offer, we created this graphical section that shows the two products in a side-by-side view. This section allows customers to easily compare the two products and choose the one that’s best for their game.
Brand Reinforcement
Another thing that Cambridge Golf wanted highlighted was the company’s brands. Each brand was given its own page with information and imagery that called attention to the quality of their products and the benefits they offer.
Before & After
Cambridge Golf’s old site just wasn’t doing enough to communicate the messaging of its brands to customers. Their new site fixes that problem and then some. Cambridge Golf is now better equipped to meet the demands of performance-driven golf enthusiasts and athletes alike.
